Pick a goal. MiCalls turns every conversation into a measurable result.

Run AI voice + messaging workflows that resolve requests, qualify leads, and update your CRM automatically. Start with one outcome, then expand across channels as you scale.

  • Instant response, fewer missed opportunities across calls and messages, even outside business hours.
  • Consistent answers everywhere with one AI brain powering every channel and every team.
  • Clean CRM data by default with auto-notes, outcomes, tags, and next steps logged in real time.
Customer reaches out
MiCalls resolves or hands off
CRM updated instantly

Which automation goal should you start with?

Pick the outcome you want first, and MiCalls will run the workflow across voice + messaging, escalate when needed, and sync the result to your CRM automatically.

Select a solution to see the end-to-end flow, channels, and CRM fields MiCalls updates.

Customer Support Automation

Reduce repetitive tickets by letting MiCalls resolve common requests instantly, while keeping agents focused on edge cases.

Always-on answers Smarter escalation CRM-ready notes
Ask Resolve/route Log outcome
Explore

Lead Capture & Qualification

Turn inbound calls and DMs into structured leads, with intent questions, lead scoring, and automatic routing to the right owner.

Instant lead intake Intent scoring Auto-routing
Inquire Qualify Create lead
Explore

Appointments & Reminders

Book, confirm, reschedule, and send reminders without manual chasing—MiCalls keeps calendars clean and customers updated.

Auto-confirmations Reschedule handling No-show prevention
Request Confirm/change Update calendar + CRM
Explore

Order Tracking & Returns

Give customers fast answers on status, delivery, and returns—MiCalls pulls context and resolves routine order questions across channels.

Self-serve updates Returns guidance Fewer "Where is it?"
Ask status Retrieve context Record resolution
Explore

Payments & Collections

Automate polite payment follow-ups, capture promises-to-pay, and route disputes to a human with full history attached.

Payment nudges Promise-to-pay capture Dispute escalation
Reminder Commit/dispute Log + notify team
Explore

Feedback & Surveys

Trigger CSAT/NPS at the right moment, detect negative sentiment early, and automatically open actions when feedback needs attention.

Post-interaction surveys Sentiment alerts Action triggers
Send survey Score + tag Create follow-up
Explore

Human Handoff & Routing

When automation isn't enough, MiCalls escalates with context so agents don't re-ask questions and customers don't repeat themselves.

Warm transfer Context attached Team-based routing
Detect complexity Escalate Agent starts informed
Explore

After-Hours Coverage

Keep your business responsive outside office hours—MiCalls answers, qualifies, schedules, and logs everything until your team is online.

24/7 availability Capture every opportunity Next-day follow-ups
After-hours contact Handle or queue CRM updated
Explore

Three Pillars of Automation

Every solution is powered by our integrated platform

CRM-Aware Voice Conversations, End-to-End

MiCalls answers calls like a trained agent, pulls the right customer context, completes the task, and logs everything automatically.

  • Understands intent fast, even when callers explain things in their own words
  • Uses CRM context to personalize responses and confirm details confidently
  • Applies smart routing rules, then escalates with full context when needed
  • Captures transcript, summary, outcomes, and next steps into your CRM
Learn More

One Inbox, Every Message, Same Context

MiCalls keeps conversations consistent across WhatsApp, Instagram, Messenger, SMS, and Email so customers never have to repeat themselves.

  • Unifies threads from every channel into one timeline and one customer view
  • Replies 24/7 with consistent tone, policy, and workflow logic
  • Supports rich chat experiences like buttons, quick replies, and file sharing
  • Hands off to humans smoothly with conversation history and suggested actions
Learn More

Real-Time CRM Sync That Improves Every Interaction

MiCalls turns conversations into structured CRM updates so your team gets cleaner data, faster follow-ups, and better outcomes.

  • Matches customers automatically using phone, email, and identifiers you define
  • Maps fields your way, then writes back notes, tags, statuses, and outcomes
  • Enriches records with intent, sentiment, and priority signals for smarter routing
  • Keeps audit-ready logs for every call, chat, assignment, and resolution
Learn More

See How It Works

Interactive workflows for every scenario

Customer Contacts

Via phone, WhatsApp, or web chat

AI Identifies

Customer recognized from CRM

Conversation

AI understands intent and context

Resolution

Issue resolved or handed off

CRM Updated

Interaction logged with notes

What Gets Logged in CRM

Conversation transcript Intent category Sentiment score Resolution status Follow-up tasks

Trigger Event

Appointment due, payment reminder, etc.

Load Context

Customer data from CRM

AI Contacts

Via preferred channel

Personalized Message

Context-aware conversation

Goal Achieved

Confirmation, booking, payment

What Gets Logged in CRM

Contact attempt Outcome status Scheduled follow-up Notes & transcript Next action

Ready to Automate Your Workflows?

Get a personalized demo for your specific use case

Book a Demo

Solutions by Industry

Explore how MiCalls adapts voice + omnichannel messaging + CRM sync to real workflows in your industry.

Click any cell to preview the exact use cases, workflow, and expected impact for that industry-goal combination.

Healthcare
E-commerce
Financial
Real Estate
Restaurant
Support
Leads
Appointments
Orders
Payments
Feedback

Healthcare + Support

Use Cases
  • Patient inquiry triage
  • Insurance verification
  • Prescription refill requests
Key Workflow

Patient calls -> AI identifies -> Checks eligibility -> Routes to department

Expected Impact
60% call deflection

Works With Your CRM and Messaging Channels

Connect MiCalls to your existing tools in minutes

See All Integrations
Salesforce Salesforce
HubSpot HubSpot
Zendesk Zendesk
WhatsApp WhatsApp
Twilio Twilio
Intercom Intercom

Real Results

Appointments

Regional Hospital Network

High no-show rates costing $2M annually

Voice bot for appointment reminders and rescheduling

42% fewer no-shows $840K saved
Read Story
Support

Fashion E-commerce

Overwhelmed support during peak seasons

Omnichannel bot for WhatsApp, Instagram, and email

70% automated 35% cost reduction
Read Story
Payments

Consumer Lending

Low collection rates on overdue payments

Voice bot for payment reminders with CRM integration

28% better collections 60% more contacts
Read Story
Leads

Real Estate Agency

Slow follow-up on property inquiries

WhatsApp bot for instant lead qualification

3x more qualified leads 50% faster response
Read Story

Start Small, Scale Fast

Begin with one MiCalls workflow, prove impact quickly, then expand across channels and teams without rebuilding anything.

1

Start With One High-Impact Workflow

Choose a single use case where speed matters most—missed calls, repetitive FAQs, appointment booking, or lead capture—and launch it first to validate outcomes.

2

Add CRM Context

Connect MiCalls to your CRM so every call/chat has real customer context—history, status, tags, and ownership—making responses smarter and handoffs cleaner.

3

Expand to Proactive Outreach

Turn results into revenue by adding outbound automation—reminders, follow-ups, recovery messages, and confirmations—triggered by CRM events and customer behavior.

4

Scale Across Teams

Roll out additional workflows to more departments (support, sales, billing, operations) with shared rules, consistent voice, and unified reporting inside your CRM.

What We Need From You

CRM API Access

Secure credentials or a service account so MiCalls can read/write the required records based on agreed permissions.

Knowledge & Policy Docs

Your FAQs, SOPs, policies, scripts, and compliance guidelines so MiCalls answers consistently and escalates correctly.

Workflow Definitions

A simple list of the scenarios you want automated—what should be handled by AI, what needs approval, and what outcomes count as "resolved."

Escalation & Routing Rules

When to hand off to humans, which team owns what, SLAs, VIP rules, languages, and any red-flag keywords that require immediate escalation.

Common Questions

Can I launch MiCalls with only WhatsApp or a single channel?

Yes. You can start with one channel (WhatsApp, web chat, SMS, email, or voice) and one workflow, then add more channels when you're ready. MiCalls keeps the same logic, routing, and CRM sync as you expand.

Can the voice AI place outbound reminder calls automatically?

Yes. MiCalls can run outbound reminder and follow-up calls based on triggers like upcoming appointments, missed visits, or pending confirmations. It logs outcomes to your CRM and escalates to a human if the customer needs help or asks for an agent.

Can MiCalls qualify leads and create CRM records on its own?

Yes. MiCalls can capture lead details, ask qualifying questions, apply scoring rules, and create or update contacts, deals, and activities in your CRM. It also tags intent, assigns ownership, and schedules next steps automatically.

How does human handoff work in MiCalls?

MiCalls escalates when rules match (VIP, complex issue, negative sentiment, compliance keywords, or explicit agent request). Your agent receives full context, including summary, transcript, customer profile, and recommended next actions so they don't repeat questions.

Does MiCalls support multiple languages for voice and chat?

Yes. MiCalls can handle multilingual conversations across voice and messaging and route by language preference when needed. You can also set tone and scripts per region, team, or customer segment.

How do we measure success after going live?

MiCalls tracks outcomes that matter: resolution rate, handoff rate, response speed, booked appointments, lead-to-qualified rate, and customer satisfaction signals. You also get CRM-level visibility because every interaction is logged with tags, sentiment, and next actions.

What CRMs can MiCalls integrate with?

MiCalls integrates via CRM APIs and supports custom mappings for your objects, fields, and workflows. If your CRM is proprietary, we can still connect through API endpoints and webhooks.

Will MiCalls replace my support or sales team?

No. MiCalls reduces repetitive work and handles routine conversations, while your team focuses on high-value and sensitive cases. You control exactly what AI handles vs. what always goes to humans.

How do you keep answers accurate and on-brand?

MiCalls uses your approved knowledge, policies, and workflow rules as the source of truth. You can restrict high-risk topics, require approvals for certain actions, and continuously refine intents and responses based on real conversations.

How quickly can we go live, and what do you need from us?

Most teams start with a single workflow in weeks, not months, then expand after results. We typically need CRM access, FAQs/policies, workflow definitions, and escalation rules to configure your first deployment.

Book a Demo

Customer Support Automation

Best for Support teams, call centers, help desks
Channels
Voice WhatsApp Email
CRM Data Used Customer profile, open tickets, order history, preferences
Primary Outcomes
  • 70% of inquiries resolved without human intervention
  • Response time reduced to under 30 seconds
  • 40% reduction in support costs

What It Automates

  • FAQ responses and policy questions
  • Order status and tracking inquiries
  • Ticket creation and categorization
  • Ticket triage and smart routing
  • Post-resolution follow-ups
  • Account updates and verifications

Example Customer Requests

"What's your return policy?"
"Where is my order?"
"I need to update my address"
"Can I speak to someone?"

Handoff Rules

AI Resolves FAQs, status checks, simple updates, routine requests
AI Escalates Complex issues, frustrated customers, billing disputes, explicit requests
Context Passed Full transcript, customer profile, intent category, suggested resolution

Metrics to Track

Deflection Rate
First Response Time
Resolution Rate
CSAT Score
Cost per Ticket
Agent Utilization
Watch 15-sec demo
Book a Demo for Support

Lead Capture & Qualification

Best for Sales teams, marketing, SDRs
Channels
Instagram WhatsApp Voice
CRM Data Used Lead scoring rules, rep assignments, calendar availability
Primary Outcomes
  • 3x more leads qualified automatically
  • Response time under 5 minutes
  • 25% higher conversion to meetings

What It Automates

  • Lead intake from all channels
  • Qualification questions based on your criteria
  • Lead scoring and prioritization
  • Meeting scheduling with sales reps
  • CRM record creation and deduplication
  • Follow-up sequences for unresponsive leads

Example Customer Requests

"I'm interested in your services"
"Can I get a quote?"
"Do you work with companies like ours?"
"I'd like to schedule a demo"

Metrics to Track

Lead-to-Meeting Rate
Qualification Rate
Speed-to-Lead
Cost per Lead

Appointments & Reminders

Best for Healthcare, salons, service businesses
Channels
Voice SMS WhatsApp
Primary Outcomes
  • 42% reduction in no-shows
  • 80% confirmation rate on reminders
  • 5+ hours of staff time saved weekly

What It Automates

  • Appointment booking and scheduling
  • Automated reminder calls/messages (24hr, 1hr before)
  • Rescheduling and cancellation handling
  • Calendar sync and availability checks
  • Confirmation follow-ups
  • No-show follow-up for rebooking

Metrics to Track

No-Show Rate
Confirmation Rate
Booking Completion
Cancellation Recovery

Order Tracking & Returns

Best for E-commerce, retail, D2C brands
Channels
WhatsApp Email Messenger
Primary Outcomes
  • 90% of order queries handled automatically
  • 60% reduction in support tickets
  • Instant tracking delivery

What It Automates

  • Order status and tracking inquiries
  • Shipping updates and delivery notifications
  • Returns initiation and label generation
  • Refund status updates
  • Product questions and recommendations

Payments & Collections

Best for Finance, healthcare billing, subscription services
Channels
Voice SMS Email
Primary Outcomes
  • 35% improvement in collection rates
  • 3x more contacts made
  • 100% compliant messaging

What It Automates

  • Payment reminder calls and messages
  • Due date notifications
  • Payment plan arrangement
  • Balance inquiries
  • Payment confirmation
  • Dispute escalation handling

Feedback & Surveys

Best for All industries wanting customer insights
Channels
SMS WhatsApp Email
Primary Outcomes
  • 4x higher survey response rates
  • Real-time NPS tracking
  • Instant alerts for negative feedback

What It Automates

  • Post-interaction satisfaction surveys
  • NPS/CSAT score collection
  • Product and service feedback
  • Issue tagging for negative responses
  • Review request follow-ups
  • Automated alerts for low scores

Human Handoff & Routing

Best for Any team using AI + human agents
Channels
All Channels
Primary Outcomes
  • Seamless customer experience during handoff
  • No repeated questions for customers
  • Agents have full context immediately

When AI Escalates

  • Customer explicitly requests human agent
  • Sentiment detection triggers (frustration)
  • Issue complexity exceeds AI training
  • Policy exceptions needed
  • High-value customer flag

What Agents Receive

  • Full conversation transcript
  • AI-generated summary
  • Customer profile from CRM
  • Intent category and sentiment
  • Suggested next actions

After-Hours Coverage

Best for Any business wanting 24/7 availability
Channels
Voice All Chat
Primary Outcomes
  • Never miss a call or inquiry
  • Capture leads and requests 24/7
  • Queue urgent issues for next-day follow-up

What It Handles

  • Answer calls outside business hours
  • Capture caller information and intent
  • Handle routine inquiries fully
  • Schedule callbacks for complex issues
  • Provide emergency routing if configured
  • Send follow-up messages with next steps